Everyone is bombarded with ads nearly regardless of where they are, with more and more digital ads, social media ads, broadcast ads, and email ads competing for your attention. If you want your brand to cut through the noise you need to up the quality of your advertising content.
Quality content has become a massive focus for larger brands, look at how intricate some of the ads you are seeing have become and the level of production quality and visual design. The only reason brands are willing to spend what’s required to build ads of that quality is because that’s what’s required to attain high click-through rates and retention, which leads to a higher overall ROI on any ad campaign.
Don’t think these brands are simply doing it for fun, they without a doubt are not, the sole reason they are creating such high-quality content is because that is what is the most effective at converting viewers and their audience to paid customers.
3d animation in particular is becoming a go-to method for creating popping visuals across near any medium. Animation gives marketers the ability to create scenes and images that would be nearly impossible to create using live-action methods and create media in stylistic ways.
Here’s an example of a website we were asked to create with bold visuals and a very high level of detail.
3d animation is also used successfully in B2B marketing, with most B2B companies not producing that level of visual content in their ads which makes your ads even more memorable and engaging if you do.
Social Media
We’ve seen great and very measurable success when incorporating 3d animation into social media ppc ads such as the facebook ad below. The goal can be set to generate clicks to a product page, an offer for b2b services, or simply to build a wider audience, but regardless of the purpose, whenever we incorporate rich visual content, the CTR goes up easily by 20-60% depending on the campaign. This takes each dollar you spend on media placement farther and increases the overall profitability of the campaign.
Many times one 3d animation project can also be used in multiple pieces of content, which makes the 3d animation investment a long term investment that can be used over many months and campaigns.
Startup marketing
Marketing a startup can be tough depending on the target niche. We’ve worked with many startups over the years, both b2c and b2b, building launch campaigns, explainer video production, website design, app design, and various types of ads. One consistent theme has been that the visuals better look good. When a company is starting, it doesn’t generally have a lot other than it’s perception and the visual identity it chooses. This means your website and any media content you release better be very impressive visually if you want to pull customers away from a more well-known competitor. Your image is very important and 3d animation has been one of the main “go to” tools we’ve used when developing content for startups.
Don’t forget the stats:
Study after study has shown that heavily using striking visuals on ads increases ROI and CTR by anywhere from 20-50%. People are highly visual when processing data, and a vivid image will always be better than a wall of text.
Video increases this even further. Internet marketing giant Hubspot has compelling data that suggests using video in any type of ad, email, social media, website etc can increase CTR by up to 80% which is an astounding number.
Even with broadcast television, we’ve seen heavy rises in store traffic and sales when increasing the quality of even local tv ads, many times utilizing at least some form of animation.
Depending on the platform, around 50% of web traffic is on mobile devices, much more if you look at social media sites. This means you better have great looking content that is visually popping on mobile screens. Mobile screens are smaller and mobile users have an even shorter attention span meaning that an increase focused on visual design, video and bold graphics is needed to break through to the user.
How can you use 3d animation?
In summary, there are many uses for 3d animation but here is a shortlist of our top ten ways to use 3d animation:
- Explainer Videos/Branding Videos
- Websites
- Digital, social media and various PPC ads
- Offer based video ads
- Broadcast Television spots
- Email marketing
- Static Content such as print design, flyers etc
- Social Media content – not just ads! But branded content/ interesting content for your followers
- App and Mobile UI/UX
- Presentations
3d animation cost:
The cost of 3d animation varies drastically with the production quality, the platform it will be used on and of course the length.
Basic very short 3d animation for social media ads or ppc ads can be less expensive than you think for more basic visual design and less detailed graphics.
Typically most projects will fall between $2500, on the extreme low end and upwards of $30,000 for longer much more detailed projects.
As with all of our advertising projects, we focus heavily on your goals when planning a campaign or production and can work with most budget levels. Our goal is always to maximize your ROI on ad spend, and ultimately generate action and revenue from the ads produced.
One great aspect of animated content is that one piece of animation is created then slightly edited to be used on many different marketing channels and mediums. Hence for many projects, we’ve created one piece of animation then edited it slightly to be used across many forms of marketing such as ppc, email campaigns, website, social media and even broadcast tv. By maximizing the use of animation over multiple pieces of content over a period of a year or so, you are generating significantly more ROI on the production cost for any one piece of content.
What’s next?
If you want to know how to incorporate 3d animation into your marketing plan or brand give us a shout. We always provide completely free no-obligation initial consultations and would be happy to spend some time with you working out the most effective and best ROI use of 3d animation to push your brand further and generate more action from your ads than ever!
