[cs_content][cs_element_section _id=”1″ ][cs_element_layout_row _id=”2″ ][cs_element_layout_column _id=”3″ ][cs_element_headline _id=”4″ ][cs_element_text _id=”5″ ][/cs_element_layout_column][cs_element_layout_column _id=”6″ ][cs_element_image _id=”7″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”8″ ][cs_element_layout_row _id=”9″ ][cs_element_layout_column _id=”10″ ][cs_element_headline _id=”11″ ][/cs_element_layout_column][cs_element_layout_column _id=”12″ ][cs_element_text _id=”13″ ][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”14″ ][cs_element_layout_column _id=”15″ ][cs_element_image _id=”16″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”17″ ][cs_element_layout_row _id=”18″ ][cs_element_layout_column _id=”19″ ][cs_element_creative_cta _id=”20″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][/cs_content][cs_content_seo]PSA Video Production
Public Service Announcements are an important marketing tool that many times is not fully utilized by organizations. Typically PSAs are employed to promote a cause or convey an important message or information to the public. Often times brands will collaborate with nonprofit organizations to create PSAs that will reach a widespread audience and create awareness.
PSAs can be utilized on many mediums, most commonly the traditional broadcast mediums such as broadcast and cable television, radio and social media. PSAs can also be used on web platforms and utilized in digital marketing campaigns.
Public Service Annoucement Video Production
How to make a public service announcement?
Any PSA project we work on starts with understanding the goals and intended audience. Everything starts from here to make sure that any scripts, visual graphics, editing and media placement are tailored to most effectively convey the desired message effectively to the target audience. Once we have a well defined message and target audience we will go to work planning a campaign around a script. Once preproduction planning is finished, the PSA is produced and sent to the networks.
How much does PSA video production cost?
Like any form of advertising or production, costs vary drastically depending upon the level and complexity of production required. The more actors, locations, visual effects and time required, the more expensive the PSA will be. Budget is an important topic from the start with PSAs and regardless of your budget, we will work with you to plan a campaign that maximizes impact for each dollar spent.
We can incorporate various types of production into the PSA including 2d and 3d animation, interviews and traditional live action promotional videos.
Media spend can also greatly vary. The lower end of the range would entail a more basic production that is run on local networks, while adding media reach to other geographic areas will increase the budget. It’s important to remember your audience as media spend is planned, as 1am local tv spots might be cheaper, which means you can run your PSA more, however if your target audience is watching TV during this time, then the media spend was still a waste. Sometimes it can be more effective to run a lower volume ad rotation but a more watched times. Depending on the network, sometimes discounted rates are available for public service announcement.
Start your project today!
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