E-commerce marketing is rapidly evolving with a greater focus on video content, SEO, reviews, email marketing, and more. With a near trillion-dollar industry that is seeing record growth, you can’t afford to be left behind!
As a small e-commerce business, how should you stay on top of e-commerce marketing trends and up to date with e-commerce best practices?
One of the best ways is to take a look at e-commerce marketing blogs. Here are some of our favorites!
Hubspot Blog
Hubspot is one of the top inbound marketing tools and platforms out there. In short, the service they provide is so important any business should be using Hupsport or one of their competitors. Their blog is one of our absolute favorite blogs, with an emphasis on data analytics, inbound marketing, and email marketing.\
Shopify Blog
Shopify is one of the top eCommerce platforms. Designed to make building an eCommerce store much easier than you’d ever think.
Their blog is also a great resource with many different articles across a variety of marketing and eCommerce-related topics.
A Better Lemonade Stand
A Better Lemonade Stand is one of our favorite e-commerce blogs out there. With great content across a huge range of business-related topics, you’ll be sure to learn something new every time you visit the site.
Practical Ecommerce
This blog features actionable tips and advice on how to implement specific strategies across multiple facets of your eCommerce business. It also has a number of case studies on small eCommerce businesses which are a great read. Between the blogs on this page, this one is more focused on the wider business trends and ties the larger B2B and B2C business communities with eCommerce marketing tips.
Woo Commerce
Woocommerce is the other big dog when it comes to easy-to-build eCommerce platforms, with Shopify being the other “big one”. WooCommerce is a WordPress plugin that will transform your WordPress site into a top-notch eCommerce storefront. Their blog covers a wide variety of eCommerce tips and has more WordPress specific information and guides which is very useful for many WordPress based eCommerce businesses.
Shout Me Loud
This one is a little different with a focus on SEO tips and blogging, which for any eCommerce firm is a major stepping stone to building more inbound leads. This is one of the most blog focused sources of inspiration and tips out there.
Wix
Wix is another very popular eCommerce website platform that is designed for nontechnical owners to start selling sooner rather than later. Their blog is a great source of varied content explaining visual page layout, how to build better eCommerce stores, and ultimately how to grow your sales.
Bootstrapping Ecommerce
This is an eclectic blog covering a variety of business issues, with ideas on starting new ventures, building customer relationships, and of course digital marketing. If you want to learn more about social media marketing channels for eCommerce, this is the blog for you! You’d be surprised just how much detail and information is available.
Magento
Magento is a Shopify competitor that overall offers more customization for advanced users while still making setup as easy as possible. Their blog has all sorts of eCommerce related tips. Their blog is nicely divided by topic type making navigation to the articles you want easy!
Neil Patel’s Blog
As we’ve stressed before data and analytics are a fundamental pillar of business success in 2021. Neil’s blog emphasizes the data, analytics, A/B, and tips related to all of them. Even for eCommerce business owners that aren’t incredibly tech-savvy, reading through this blog will get you on a much more conversational level with any agency or SEO specialist you work with!
Want to have a higher ROI on your marketing spend?
Need to incorporate video into your marketing channels?
Well we are here to help, we’ve produced nearly a thousand video projects over the last decade with an emphasis on high quality content designed to drive action and be used in a wide variety of marketing channels.
