Virtual Reality for Expo and Trade show Events
Creating VR for Trade shows, events and expos is one of the best ways to stand out at your next expo!
It can be hard to differentiate your company at a large trade show with hundreds of other businesses, but adding virtual reality will take you above the rest!
Virtual reality has given marketers and brands a huge opportunity to turn heads at trade shows. We’ve been to a lot of expos around the world and some of the most packed booths are the ones that have some sort of Virtual reality experience. Not only are the booths packed, but there is constant talk of “ oh did you try the VR experience at booth…?” and it leaves a very memorable impression on anyone who tried it.
Explainer videos and promo videos are also an important component of any trade show display, but don’t match the level of engagement and wow factor that VR provides. If you go to any large trade show, nearly all the good stands will have at least some level of media, likely in the form of videos, but only the best one or two if any, will have any form of virtual reality. This gives you a huge advantage if you are one of the only exhibitors to bring VR content and a sure way to drive stand traffic.
While the investment for a VR expo video or VR expo app is higher than a video, it can easily result in 2 or 3 times the traffic to your stand and represents a compelling return on investment beyond simply creating more videos. Your company spends a tremendous amount of money to have a booth at a major expo, so by nearly guaranteeing a massive rise in traffic, the VR investment quickly is worth it as total ROI on the expo increases significantly.
Let’s go into some different VR Expo experience possibilities:
- 360 Expo Video
A 360 vr video production is great way to build a vr expo experience without making the same level of investment that a interactive VR app requires. 360 Vr video production can be either stereoscopic or monoscopic which in short is how “real” and how 3D the VR world feels to a viewer.
360 vr videos can be explainer videos of a new product or service, or can be more of a branding and promotional video showing off your brand in whole. Another possibility that work really well in the expo setting is to the 360 VR videos as a case study video of a recent or significant project for a brand that expo attendees would recognize. This can be a great way to affirm the importance and what you do and show viewers in a memorable way you have what it takes to complete a successful major project.
- Interactive VR Apps
Interactive VR apps are more engaging than pure 360 video content as interactive vr apps allow the user to make choices and interact with the 3D VR world through hand controllers in a similar way to how video games work.
While the required budget for these are higher than a 360 video, it gives brands a much more impactful experience that engages with the viewer on a much higher level than just watching a video.
- Virtual Realty Game
It’s even possible to gamify your VR experience to where it is a competition between visitors to your stand. This is one of the strongest ways to build traffic and engagement with your brand as visitors will be spending more time watching other play and perhaps even returning to try to win a higher score.
This approach creates the most interaction and the longest amount of engagement time with each visitor. Adding multiplayer options let multiple people play your vr expo game at the same time against each other.
Regardless of which type of VR content you choose, you’ll be well ahead of your competitors by embracing the latest in interactive technology and bringing a first class engaging display to your next trade show that will help your build stronger relationships and bring more attendees to your stand.
Volan Media provides free no obligation consultations to learn more about your company, how you utilize trade shows and develop a concept for a VR media production that best utilizes the right virtual reality media type for you and stays within your budget.
