The Rusty Wallace automotive group wanted to kick the summer of with a bang and lots of fresh media content, naturally it made sense to bring Rusty back to his NASCAR days with a racing themed media campaign, so off we went to the Darlington NASCAR raceway for one of the most memorable film shoots we’ve done!
We created a series of 30 second spots to be used on broadcast television, digital and social media to promote ticket sales and bring awareness to the event.
Here’s what happened….[embedyt]https://www.youtube.com/watch?v=XtPzCU4YpGU[/embedyt]
We also created a number of 60, 30, and 15 second dealer specific media spots to kick off the Rusty Wallace Auto Group’s summer advertising strategy.
[embedyt]https://www.youtube.com/watch?v=-WZ4O8ptF-I [/embedyt]
[embedyt]https://www.youtube.com/watch?v=4Ev8j0B5HOc[/embedyt]
[embedyt]https://www.youtube.com/watch?v=Tzy6CQpxigg[/embedyt]
[embedyt]https://www.youtube.com/watch?v=i0kAzZbBRMQ[/embedyt]
