Video content is essential for businesses small and large. As marketing evolves, video production and video marketing ads have only become more and more relevant. Increasingly brands are focusing more effort on producing top-notch video content that can be used across a variety of marketing channels.
Now that 2021 is almost here, we wanted to take a look at what were some of our favorite ads of 2020. For the most part, these ads are from larger brands that were using their video content through a variety of different platforms to underpin a larger marketing campaign. An interesting note, while b2b video production and small business video production is incredibly effective, these are most ads created by enterprise video production campaigns for B2C marketing and media buys.
Many times, the commercials with the highest production value will be larger brands that devote a larger budget to the production of video content.
Automotive marketing is second nature at Volan Media, so naturally we thoroughly enjoyed a few automotive ads in 2020.
Porsche’s The Heist
Fellow VW AG group member Audi also leaned on star power for their Super Bowl ad.
Here’s another Super Bowl ad from Jeep with Bill Murray playing off Groundhog Day.
Towards the end of the year, we took a look at the best Holiday ads.
This ad from John Lewis is very well made, featuring some awesome stop motion work.
Another film quality long-form ad from Comcast featuring Steve Carrel. This ad appeared in several forms for different time allotment across ad platforms. The altered world of remote work due to the ongoing Coronavirus pandemic is featured in this ad.
The quarantine is also featured as a driving force in this ad from Burger King
You can’t leave out a commercial featuring Daniel Craig as 007 James Bond!
This is another classic collaboration with Heineken.
Waze went for humor with their 2020 branding ad:
One more, which is one of the best Christmas Advert of 2020 from Walt Disney.
Our final entry is another star powered ad from VW AG:
Keep in mind these ads took months to make in most cases and were planned likely a year ahead of the air date, if not longer.
For productions of this caliber, the amount of planning involved is immense, as multiple teams work together to plan locations, casting, set pieces, lighting, sound, and move all the equipment required to each location and perform the setup. This is all after the director, agency, video production firm and brand ( client) have worked through many concepts and likely passed scripts back and forth to fine-tune them for months.
Once the filming is complete, just like with small business video content, the editing team goes to work sifting through the footage for the perfect take and creating a rough cut. Once a rough cut is established, the visual effects team goes to work making the rough footage into the final product you see. This process generally takes another month, if not longer for larger productions.
In short, these commercials are a huge amount of work and equal the complexity of producing a tv show episode, just on a much shorter run time.
For smaller brands, video production is a clear advantage against competitors. Google heavily prefers rich media content over static images, and many studies have heavily proven that on digital ads, video content has a drastically higher click-through rate. So while video production can be expensive, it represents a way to multiply the effectiveness of your total ad budget, particularly representing a noted increase in digital ad performance whether through ad words or Facebook.
Volan Media is a top Knoxville, Tennessee video production firm that provides Knoxville Tennesse VR video production services, Knoxville Tennessee 360 video production, and various marketing services including all aspects of video production and campaign coordination.
Take a look at some of our work HERE
Looking to grow your sales and revenue in 2021? Contact us for a no-obligation marketing consultation, we’ll help you build and execute a marketing plan that will push your business forward in the New Year!
Our work is commonly seen in East Tennessee as well as with clients nationally. All of our marketing content and strategy is designed to create action and drive your sales. We’ve started businesses before ourselves, so we know how hard growing a business is, and that gives us a huge advantage to know how to help you best. Regardless of company size or scope of the project, we’ll take your business to the next level.
