Social media marketing should not be an option for most companies, even for more focused B2B organizations; social media marketing can generate strong results.
Know your audience and What They Like!
The type of content you post, what it relates to, the visual style your posts are created with etc are all determined by the makeup of your audience. It’s incredible important to get a feel for what your audience likes and what they respond to.
If your audience is mostly middle aged moms, that’s a very different demographic than gen z males, and those audiences will response very differently to ads and posts.
Even the geographic location of your audience can change your posts.
Stay Engaged With your Audience
Stay engaged with your audience. This doesn’t mean reply to every single post or post everyday, but at least a weekly post generally makes sense.
Switch up the type of content you post, no one wants to see the same type of post every week or couple days. Depending on your industry, take a look at competitors and see the type of posts they are making.
Create a planned schedule as to what posts you will and when. Overtime you can tweak the content you post depending on how well received the content is.
Using social media to announce sales events, new products and general company news is another great way to keep your audience engaged.
If you receive private messages, try to respond at least within 12-24 hours and make a point of replying to at least a portion of comments or questions asked on the public. –We’ve seen some companies very obviously just copy/paste replies, and this is very noticeable. You’re better of making fewer more personalized replies than copy/pasting a bunch!
Use video in Social Media Channels for better Engagement
Engagement is critical, the more engaging and relevant your ads and posts are the more likely they will drive actual sales. Images are better than just text posts, but video is another level up!
Video ads commonly increase engagement and CTR significantly on both paid and organic posts.
While video ads do cost more to make, the increased efficiencies they bring to the overall campaign are why so many large and small businesses have started to switch a significant portion of posts and ads from static text/pics to video.
While professional produced or animated content is great, and should be used for paid ad campaign, for posts on your page, you don’t have to go this far. You can even post videos filmed on your smart phone showing off a vehicle, new food dish, etc. Mixing some self filmed content like this in with more produced content is a great method to build engagement. Often the self filmed videos are seen as very candid or genuine since little editing is involved.
How much Does Video Production Cost? Find out HERE
Each platform has their own technical specs, often based on ad placement, for length requirements, frame rate, aspect ratio and bit rate. Before exporting a video or hiring a production company, you need to double check the tech specs needed on the platform and ad placement you want to use.
Very often, a single video ad can be created that is then adapted into multiple versions including aspect ratio and length changes to fit differing platforms and requirements.
Get your Audience Involved
Building social media content in ways the generate shares, comments and likes is important to increasing your page’s ranking and improving organic reach of posts.
Each platform’s ranking algorithim is different, and all change overtime, but without a doubt the more legitimate comments, shares and likes your posts and page gets, the more people will see from their “home” screen of the respective social media platform.
Creating posts that encourage users to comment or like the post is an often used strategy to expand your page’s reach. Sometimes giveaways are used, such as winning a free company t shirt, cooler etc, and in order to enter, you must share or comment on the giveaway post.
Experimenting with this overtime will yield results and grow you page. Even just a few posts that have a lot of shares can increase your sales and help you grow your audience.
Use Paid Social Media Ads
Paid ads on social media platforms like youtube, instagran, reddit and facebook are generally pretty cost effective ways to build highly targeted ad campaigns.
Overtime you can tweak keywords used, ad targeting settings and more to continually increase the efficiency of your ad campaigns.
When you start a campaign, even a budget as low as $5 a day per platform, can be enough to start collecting data on what works and doesn’t. As campaigns are proven to be profitable, you can increase your budget incrementally so long as the campaign are continually tweaked and maintain an acceptable ACOS.
Like we mentioned above, using video in paid social media posts is a great way to improve overall campaign performance as you increase your budget.
Want to build better Social Media ads? CONTACT US via phone, email, zoom, whatever you want!
Use Demographics Data
Knowing as much information as possible about your audience is a key ingredient to any successful social media marketing campaign. The more you understand about their location, age, gender, etc, the more you can build ad creative that resonates.
Most social media platforms provide very detailed demographics data that should be looking through and using. Even if you are trying to build a youtube channel, the demographics data on your audience might be surprising.
Often you’ll notice that your audience is made up of 2-3 distinct groups.
You could potentially find that different platforms have audiences made up of different demographics. This is also important, your audience on Facebook could be quite a bit different than your audience on Linkedin or Youtube.
Targeting and Retargeting
One of the most powerful tools that social media platforms like facebook offer is the ability to retarget users that have visited your site then left it without making a purchase.
It’s typically easier to convert people who have shown an interest but yet haven’t bought rather than new fresh leads.
By using pixel code, you can build retargeting audiences with ads driven specifically towards them. This allows you to tailor build your sales funnel and results in a more efficient overall ad campaign. Facebook makes this pretty straightforward, which is a great tool for brands.
Volan Media is a top Knoxville, Tennessee video production and marketing agency with years of experience working on a range of projects, everything from 1800s steam railway locomotives to the most cutting edge cancer treatments. If you turn on the tv in East Tennessee, chances are you’ll see one of our ads! We are a top Knoxville, Tennessee video production firm, with projects commonly being used for explainer videos, broadcast/cable tv ads, digital ads, recruitment. Volan Media also is a top Knoxville Tennessee virtual Reality video production firm, having made a large number of 360 videos and VR productions across a range of industries, including various tradeshow VR 360 videos, treatment and branding VR videos, and VR experiences.
