Learn what makes a good product video and how to create one that helps your brand stand out
Creating a great product video isn’t just about showing what your product does — it’s about telling a story that connects with your audience. Always remember your audience comes first and what everything else is built from. Whether you’re a startup, an eCommerce brand, or a amazon store or FBA brand, the right video can turn casual browsers into loyal customers that convert.
At Volan Media, we’ve helped brands like Honda, AstraZeneca, and Johnson & Johnson craft high-impact videos and animations that engage, educate, and convert. Here’s a step-by-step look at how to make a product video that really sells.
What is a Product Video?
A product video is a short, engaging video that shows off your product — what it is, how it works, and why it’s worth buying. It’s one of the best ways to help customers visualize your product in action, build trust, and drive sales.
Why Should I Make a Product Video?
Product videos are powerful tools because they:
- Increase engagement and brand awareness
- Help customers understand your product faster
- Build trust and boost conversions
- Improve SEO and click-through rates and generate product traffic.
In short: they turn viewers into buyers.
What Are the Different Types of Product Videos?
Not all product videos are the same. Here are a few formats that work well depending on your goal:
- Overview videos: Quick introductions to your product.
- Demo or explainer videos: Show how the product works.
- How-to or setup videos: Step-by-step guides for customers.
- Unboxing videos: Showcase packaging and first impressions.
- Testimonial videos: Real customer stories build credibility.
- Brand or promo videos: Tell your company’s story while featuring your product.
Equipment You’ll Need to Make Product Videos
You don’t need a Hollywood setup. Start with:
- A camera or smartphone
- A tripod or stabilizer
- Lighting (natural or LED softboxes)
- A microphone
- Editing software like Adobe Premiere, CapCut, or DaVinci Resolve
Professional agencies like Volan Media can elevate production with 2D/3D animation, voiceovers, motion graphics, and storyboarding.
7 Steps for Making a Great Product Video
1. Make a Creative Plan: Define your audience, message, and goals. Ask: What problem does this product solve, and how can we show that clearly?
2. Choose Your Locations: Shoot in settings where the product naturally belongs — a kitchen, office, or outdoor space. It makes the story feel real.
3. Put Your Product in the Best Light: Lighting can make or break a video. Soft, even light helps your product look clean and professional.
4. Shoot your video: Shoot from multiple angles. Capture close-ups, lifestyle shots, and emotional reactions if possible.
5. Edit Your Video: Trim unnecessary clips, add branding, include text overlays or captions, and choose upbeat or fitting music.
6. Optimize Your Video: Compress files for fast loading, export in multiple formats, and add SEO-rich descriptions and tags.
7. Upload and Launch Your Video: Share it everywhere — your website, YouTube, Amazon, and social media platforms. Reuse clips for ads and product pages.
10 Best Practices for Creating Compelling Product Videos
Remember the basic premise for product videos
Short, purposeful videos that communicate a product’s value quickly and clearly.
Understanding the Importance of Product Videos
They quickly help would be buyers learn about what you offer and hopefully the video generates action.
Search Engines Love Video
Video increases dwell time and boosts your Google rankings.
Video Is More Shareable and Clickable
People are more likely to share and click on videos than text or images.
Video Captivates
You have about three seconds to grab attention — make them count.
If a Picture Is Worth 1,000 Words…
Then a video is worth a whole sales pitch.
How to Create a Demo Vide5 Elements of a Compelling Product Video
1. Hook
Start strong — grab attention immediately.
2. Clear Messaging
Focus on benefits, not just features.
3. Solution to a Pain Point
Show how your product makes life easier.
4. Valuable Information
Teach viewers something new or useful.
5. Call-to-Action
Tell them exactly what to do next — “Shop Now,” “Learn More,” etc.
Final Tips for Creating Product Videos
- Know your audience
- Keep it short (30–90 seconds)
- Tell a story
- Use captions and branding
- Test variations
- Be authentic and approachable
Adding Product Videos on Amazon or eCommerce Stores
If you sell on Amazon, Shopify, or your own website, product videos can drastically increase conversions. Keep them short, bright, and informative — showing real use cases and customer benefits.
Frequently Asked Questions
What should be included in a product video?
A great product video includes a clear message, engaging visuals, benefits, and a call-to-action.
How much should a product video cost?
DIY videos can be made on a small budget, but professional videos from agencies like Volan Media range depending on scope, animation, and production complexity.
What are Amazon product videos?
Amazon product videos are short clips that appear on your product listing to help customers visualize and understand your item before buying.
Who is Volan Media?
Volan Media is a Knoxville, Tennessee–based video and animation production agency specializing in product videos, 2D/3D animation, corporate storytelling, and motion graphics for businesses of all sizes.
Does Volan Media work with clients outside Knoxville?
Yes! We work with regional and national brands across the U.S., offering both on-location filming and fully remote animation projects.
Why choose Volan Media for product videos?
We combine creative storytelling, marketing strategy, and technical production expertise to deliver videos that not only look great but also convert viewers into customers.
Final Thoughts
Product videos are one of the most effective ways to market your product online. They build trust, boost visibility, and help customers understand your product’s value instantly.
Whether you’re shooting with your phone or working with a professional production team like Volan Media, focus on clarity, authenticity, and storytelling — and you’ll create videos that truly sell.
